Monthly Archives January 2018

Busting through the jargon web Part 6 – Integrated Marketing

Integrated Marketing Continuing our series of short articles helping you to understand the meaning underlying commonly used marketing and website design jargon. A simple definition of "integrated marketing" is the need to ensure a 'joined up', seamless, unified and consistent message about your product or service runs through all your marketing channels and communications. So for example your printed, social media channels, website and email marketing carry the same brand logo and overarching messaging - this creates a consistent identity for your company and/ or product range and can help instill confidence in your customers. A good example of this
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