Posts by Isobel Brown

Social Media as a Donut

March 8, 2020 | No Comments

Social Media as a Donut Customers often ask me about the various Social Media channels and how they work, which ones they should be using - they all have their place and relevancy depending on what you are trying to convey and the audience reach you are targetting. I posted this explanation back in 2013 on my own Facebook channel but it still provides a simple easy to understand explanation which may help you pick the channel to suit your needs/purpose for business as well as social use.
Read More

Busting through the jargon web Part 6 – Integrated Marketing

January 6, 2018 | No Comments

Integrated Marketing Continuing our series of short articles helping you to understand the meaning underlying commonly used marketing and website design jargon. A simple definition of "integrated marketing" is the need to ensure a 'joined up', seamless, unified and consistent message about your product or service runs through all your marketing channels and communications. So for example your printed, social media channels, website and email marketing carry the same brand logo and overarching messaging - this creates a consistent identity for your company and/ or product range and can help instill confidence in your customers. A good example of this
Read More

Busting through the jargon web part 5 – Domain Names

November 28, 2017 | No Comments

Busting through the jargon web Part 5 - Domain Names? What is a domain name? A domain name is your unique address on the internet - it labels and signposts to your website so people can find it e.g. our domain name is www.uskvalleypromotions.com The importance of registering your business name and domain name Your domain name is very important to your business. Choosing and registering a business name and a domain name should ideally be done at the same time. Many people dive in and set up businesses and websites completely separately without checking availability of the name they want or
Read More

Busting Through The Jargon Web Part 4 – What is a Blog?

November 6, 2017 | No Comments

Busting through the jargon web Part 4 - What is a blog? What is a blog? I've been told I need a blog but I don't know why? Should my blog be part of my website or separate from it? If I have a blog how often do I need to write in it? These things are said to me frequently when I meet up with prospective clients to discuss their website needs. They've usually heard of 'blogs' and 'blogging', but have no real idea what a blog actually is and how to use one and the advantages to their
Read More

Top things to include on a Small Business Website

October 8, 2017 | No Comments

Top Things to Include on a Small Business Website There are very many beautiful, snazzy looking websites out there, but are they really doing what they need to do? Many people it seems are going for design over purpose. Or on the flip side they focus on purpose and fail to see the importance of design in attracting potential customers. Your website is your 'shop window' to display your products or services. It's like a brochure telling people about you and your business, your range of products and services and the benefits of dealing with you. What does it say
Read More

Busting through the Jargon Web Part 3 – Crawling and Indexing

September 4, 2017 | No Comments

Busting through the jargon web Part 3 - Crawling and Indexing After a very busy summer working on websites I've at last found time to expand further on my jargon buster series looking at some common 'tech speak' terms that can often leave 'non-techies' feeling a bit bewildered and bamboozled. Many of my customers with new websites that have just gone live ask me "Why can't I find my new website when I 'google' it?" To help explain this, in this post I've chosen to focus on two terms which are important for everyone with a website, but particularly important to
Read More

Busting Through the Jargon Web – Part 2 – Mobile Optimization and Responsiveness

February 6, 2017 | No Comments

Busting through the jargon web Part 2 - Mobile Optimization & Responsiveness Part 2 in my ‘tech-speak’ jargon busting series looks at ‘Mobile Opimization’ and ‘Responsiveness’. Mobile optimization and responsiveness means your website will display in the best way on a mobile device such as a mobile phone, ipad or tablet. Computing 'on the go' has become 'the norm' in recent years with a large increase in the number of people accessing the Internet in this way. Here are just a few UK statistics that show why you'd be daft not to make your website mobile device friendly. A report
Read More

Busting Through the Jargon Web Part 1 – SEO

January 31, 2017 | No Comments

Busting through the jargon web Part 1 - SEO Quite often when talking to prospective clients they tell me they find it difficult to understand ‘tech-speak’ and the ‘jargon’ bandied about so free and easily by those working within a web/digital marketing environment. Cutting through this web of intrigue (pardon the pun) that is spun by the use of digital jargon and acronyms, was part of my original inspiration and motivation for setting up my own web design and marketing support business. I wanted to help people feel less intimidated and fearful of web based terminology that they did not
Read More

Working on the brand of you

December 16, 2016 | No Comments

Working on the Brand of You At a networking event I went to, I was asked 'how do you go about designing a logo or a website for someone? How do you create a brand? I am repeating my answer here as it gives you a little insight into the process I like to go through when creating a 'brand' or public image for either an individual, business, band or other organisation. Firstly it's about connecting and getting to know you and your organisation - who you are, what you do, the type of products, services, music you offer etc.This will probably
Read More

The Psychology of Colour

November 26, 2016 | No Comments

Colour, design and marketing go hand in hand with each other. The use of colour in the marketing of your business, or organisation, whether it is in your website design, advertising, stationery or your product, can send either a positive or negative subconscious message, creating a good or bad perception of your business or your product. While colour is not the only important ingredient in your marketing, it is the first thing that hits people and it can leave a lasting impression. Don't underestimate the power of that first impression and don't underestimate the power of the subtle, subconscious
Read More