Posts by Isobel Brown

Busting through the jargon web part 5 – Domain Names

Busting through the jargon web Part 6 - Domain Names? What is a domain name? A domain name is your unique address on the internet - it labels and signposts to your website so people can find it e.g. our domain name is www.uskvalleypromotions.com The importance of​ registering your business name and domain name ​Your domain name is very important to your business. Choosing and registering a business name and a domain name should ideally be done at the same time. Many people dive in and set up businesses and websites completely separately without checking availability of the name they want or
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Busting Through The Jargon Web Part 4 – What is a Blog?

Busting through the jargon web Part 4 - What is a blog? What is a blog? I've been told I need a blog but I don't know why?​ Should my blog be part of my website or separate from it? If I have a blog how often do I need to write in it? These things are said to me frequently when I meet up with prospective clients to discuss their website needs. They've usually heard of 'blogs' and 'blogging', but have no real idea what a blog actually is and how to use one and the advantages to their
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Top things to include on a Small Business Website

Top Things to Include on a Small Business Website There are very many beautiful, snazzy looking websites out there, but are they really doing what they need to do? Many people it seems are going for design over purpose. Or on the flip side they focus on purpose and fail to see the importance of design in attracting potential customers. Your website is your 'shop window' to display your products or services. It's like a brochure telling people about you and your business, your range of products and services and the benefits of dealing with you. What does it say
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Busting through the Jargon Web Part 3 – Crawling and Indexing

Busting through the jargon web Part 3 - Crawling and Indexing After a very busy summer working on websites I've at last found time to expand further on my jargon buster series looking at some common 'tech speak' terms that can often leave 'non-techies' feeling a bit bewildered and bamboozled. Many of my customers with new websites that have just gone live ask me "Why can't I find my ​new website when I 'google' it?"  To help explain this,  in this post I've chosen to focus on two terms which are important for everyone with a website, but particularly important to
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Busting Through the Jargon Web – Part 2 – Mobile Optimization and Responsiveness

Busting through the jargon web Part 2 - Mobile Optimization & Responsiveness Part 2 in my ‘tech-speak’ jargon busting series looks at ‘Mobile Opimization’ and ‘Responsiveness’. Mobile optimization and responsiveness means your website will display in the best way on a mobile device such as a mobile phone, ipad or tablet. Computing 'on the go' has become 'the norm' in recent years with a large increase in the number of people accessing the Internet in this way. Here are just a few UK statistics that show why you'd be daft not to make your website mobile device friendly. A report
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Busting Through the Jargon Web Part 1 – SEO

Busting through the jargon web Part 1 - SEO Quite often when talking to prospective clients they tell me they find it difficult to understand ‘tech-speak’ and the ‘jargon’ bandied about so free and easily by those working within a web/digital marketing environment. Cutting through this web of intrigue (pardon the pun) that is spun by the use of digital  jargon and acronyms, was part of my original inspiration and motivation for setting up my own web design and marketing support business. I wanted to help people feel less intimidated and fearful of web based terminology that they did not
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Working on the brand of you

  Working on the Brand of You At a networking event I went to, I was asked 'how do you go about designing a logo or a website for someone? How do you create a brand? I am repeating my answer here as it gives you a little insight into the process I like to go through when creating a 'brand' or public image for either an individual, business, band or other organisation. Firstly it's about connecting and getting to know you and your organisation - who you are, what you do, the type of products, services, music you offer etc.This will probably
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The Psychology of Colour

  Colour, design and marketing go hand in hand with each other. The use of colour in the marketing of your business, or organisation, whether it is in your website design, advertising,  stationery or your product, can send either a positive or negative subconscious message, creating a good or bad perception of your business or your product. While colour is not the only important ingredient in your marketing, it is the first thing that hits people and it can leave a lasting impression. Don't underestimate the power of that first impression and don't underestimate the power of the subtle, subconscious
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What Makes a Good Website Design?

So what factors do you need to think about for a good website design?  Design meets purpose A good website will be designed to fit the purpose. A business, a community organisation, a band all have different needs.  A good website is designed and built with those needs in mind. It is important that you are clear about what the website is for. What do you want the outcome to be when someone visits your website? What is the action you want them to take? Remember the website is not for you - it is a showcase for what you have to
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Why having a website is important for a small business

Why having a website is important for a small business 93% of business purchase decisions start with a search engine search, but it is surprising how many small businesses still do not have a website. Here are the top 3 reasons why having a website is important to business success. 1. A website makes your business look more credible and professional Without a website many people will not even consider you as an option when they are looking for products or services. If they can't find you online they simply write you off as an option. A good website informs
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