Quite often when talking to prospective clients they tell me they find it difficult to understand ‘tech-speak’ and the ‘jargon’ bandied about so free and easily by those working within a web/digital marketing environment. Cutting through this web of intrigue (pardon the pun) that is spun by the use of digital  jargon and acronyms, was part of my original inspiration and motivation for setting up my own web design and marketing support business. I wanted to help people feel less intimidated and fearful of web based terminology that they did not understand and makes them feel vulnerable to being ‘ripped off’ by those ‘in the know’.

As the old saying goes ‘knowledge is power’, so I thought it might be helpful to run a series of short, very simple articles looking at some of this ‘tech speak’ to make it more ‘understandable’.  So I intend to share in plain English some basic explanations of these jargon loaded terms. Some of you reading this may know these terms already, some of you are highly likely to be more expert than me in understanding their application, but for those of you who ‘feel in the dark’, I hope this series will help you feel a little more empowered and less bamboozled! At the end of the series I will put everything into a downloadable PDF for you to access easily on my website.

So… let’s start with a very commonly used term: