Colour, design and marketing go hand in hand with each other. The use of colour in the marketing of your business, or organisation, whether it is in your website design, advertising, stationery or your product, can send either a positive or negative subconscious message, creating a good or bad perception of your business or your product.
While colour is not the only important ingredient in your marketing, it is the first thing that hits people and it can leave a lasting impression. Don't underestimate the power of that first impression and don't underestimate the power of the subtle, subconscious messages that colours send to your market.
What do colours say?
- Black = Dramatic, Sophisticated
- Blue = Trustworthy, Secure
- Red = Bold, Passionate
- Yellow = Optimistic, Innovative
- Orange = Vibrant, Energetic
- Purple = Regal, Enchanting
- Green = Rejuvenating, Natural
- Grey = Sleek, Timeless
- Brown = Grounded, Robust
- Pink = Festive, Fun
So go on - get out and use those colours to your advantage in your business and your life!